Tide-Safeguard Promo Commercial Laugh Trip by Ace Saatchi&Saatchi


Tide Yaman sa Kaputian Promo TV Commercial Philippines


SafeGuard Yaman sa Kalusugan Promo TV Commercial


Series of funny ads create a big BUZZ in the market. Successful ads from the big man Procter & Gamble Philippines (P&G) were widely appreciated by its market.

Creative geniuses of Ace Saatchi & Saatchi made this possible. The agency stir up people's mind on the reality of having a promo in an unusual way. Most marketing strategies would have it in a common manner of promoting it, showing the mechanics and giving the statement of how much will be the big prize. That's the usual thing. The idea of sending the message to buy the product for a promo is a piece of cake, but doing it in an unusual way makes it damn crazy! Ace Saatchi & Saatchi gave it a twist promoting the promo in an unusual crazy way. This is the MARKETING STRATEGY! You are being commanded to get the product and buy as many as you can to win the prize, how to do that easily? well the ad feeds you gimmicks on how to maximize your effort to get the product, buy as many as you can.

Credits

Ad Agency-Ace Saatchi & Saatchi

Creative
Andrew Petch and Tonypet Sarmiento, executive creative directors
Trixie Diyco, creative director
Aste Gutierrez, copywriter
Biboy Royong, art director.

Accounts
Lou Santos, management supervisor
Edge Montero, account supervisor
Junnis Martinez, senior account manager

Planning
Carmen Antunez, planning director
Leo Celles, planner

Production house-Filmex
Henry Frejas, director
Jun Garra, executive producer
Dindo Martinez, director of photography
Ric Galing, associate director
Omar Mendoza, production design
(source:business world)

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